How to Stop AI from Flattening Culture and Meaning
Introduction In Episode 125 of the Localization Fireside Chat, I sit down with Pascale Tremblay, Executive Consultant focused on AI plus human language frameworks and operationalization. Our question is simple. How do we scale with AI without flattening culture or meaning? Pascale brings a clear message for leaders who care about quality and trust. Language… Continue Reading →
Nov 2, 20254 min read
Pay for Thinking, Not Typing, Viveta Gene, PhD on Building Quality with Humans and AI
Introduction Viveta Gene, PhD is Head of Global Localization Solutions at Intertranslations and a researcher focused on human-in-the-loop, machine translation, and AI. In our conversation, she explains why quality in localization improves when teams measure and reward cognitive work, not just keystrokes, and how buyers can scope and pay for value instead of velocity. We… Continue Reading →
Oct 23, 20253 min read
Sales That Last, Stress That Drops, Dr. Deepak Bhootra on Emotional Fluency, Coaching the Middle, and AI that Augments
IntroductionDr. Deepak Bhootra is a Sandler trainer, sales strategist, and bestselling author who helps B2B sellers and leaders build durable performance without burnout. In our conversation, he explains how emotional fluency changes discovery, why managers must coach the middle of the team, and how AI can accelerate results without replacing the human edge. He also… Continue Reading →
Oct 22, 20253 min read
Language Access Failure: The Tragic Cost of Miscommunication A Conversation with Silvia Xalabarde (Episode 120)
Language Access Failure: The Tragic Cost of Miscommunication Featuring Silvia Xalabarde, President of STIBCHosted by Robin Ayoub | Localization Fireside Chat – Episode 120 “What if a few words, spoken or understood, could literally save a life?” That question set the tone for one of the most powerful and sobering conversations I’ve ever hosted on… Continue Reading →
Oct 10, 20254 min read
Language Access Failure: The Tragic Cost of Miscommunication A Conversation with Silvia Xalabarde (Episode 120)
Language Access Failure: The Tragic Cost of Miscommunication Featuring Silvia Xalabarde, President of STIBCHosted by Robin Ayoub | Localization Fireside Chat – Episode 120 “What if a few words, spoken or understood, could literally save a life?” That question set the tone for one of the most powerful and sobering conversations I’ve ever hosted on… Continue Reading →
Oct 10, 20254 min read
The Video That Sells Trust: Tim Bradley on Strategy Over Vanity
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode… Continue Reading →
Oct 8, 20253 min read