Why Companies Don’t Market to Existing Clients?
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of… Continue Reading →
Jul 28, 20153 min read
Strategic Accounts Management
5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they… Continue Reading →
Jul 28, 20152 min read
Strategic Accounts Management
5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they… Continue Reading →
Jul 28, 20152 min read
Why Companies Don’t Market to Existing Clients
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of… Continue Reading →
Mar 5, 20153 min read
Why Companies Don’t Market to Existing Clients
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of… Continue Reading →
Mar 5, 20153 min read
Translation Scamming Exposed
Are you receiving emails/phone calls offering you translation services for few cents a word? Well, who isn’t, but before you choose, read this blog, and do yourself a favor and hire a professional translator Who are the people that want no recognition for the work they do? The answer to this question is Scammers. Scammers… Continue Reading →
Nov 19, 20143 min read